Who needs a content writer?

You need a content writer if you understand the benefits of working on your business, not in it. Especially if you want to find new customers while encouraging the ones you have to remain loyal. But you can’t do everything; it’s impossible. And you shouldn’t feel you need to.

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Market Message Media

Know who you want to sell to, decide what words will resonate with them, and put those words where they will see them.   Marketing trends come and go. But the mantra; market, message, media: has remained constant throughout.

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Why choose Writers Ink?

Do you need to improve communications with your audience? And do you want those improvements to help you to grow your business? If you’re an entrepreneur or the owner of an SME, you need a content writer with experience working alongside people just like you.

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“My confidence in Theresa is so strong that I’ve referred Writers.Ink to a number of my clients.” - Ash taylor, In2Out business Ltd

Make your website content work hard for you.

Relevant Copy – Rivetting Blogs – Results Based Case Studies

To give the best support to entrepreneurs and SMEs

I specialise in what I know from experience every business website needs.

Content

When you have a million and one tasks on your ‘to do’ list (I hope you haven’t!) you shouldn’t also have to search for the inspiration to write dynamic calls to action and compelling words.

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Blogs

They’re like marmite. Business owners either love them or hate them!

But my experience is…they work

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Case Studies

Testimonials are great.

BUT Case Studies are tangible, powerful and demonstrate actual results.

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Rewrites

As a business owner or entrepreneur, you are passionate about your company, your product and your team. And many of you do love to write. But for some, the words don’t always fill the page in the right order!

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"Her work-rate is second to none and always willing to help" - Andrew Watts, Entrepreneurs Circle

Who needs a content writer?  

You need a content writer if you understand the benefits of working on your business, not in it. Especially if you want to find new customers while encouraging the ones you have to remain loyal.

But you can’t do everything; it’s impossible. And you shouldn’t feel you need to.

As an entrepreneur, you’ll know the importance of both finding and keeping customers.

Loyalty comes from great products, great service; and great communication. You have your product, and, hopefully, you leave the competition well behind when it comes to customer service! But you need to communicate your good work. How?

  1. Connect with perfect website copy
  2. Keep them engaged with your blogs.
  3. Use case studies to demonstrate you can deliver excellence.

The result? Happy customers – and more of them.

But it takes time and experience to nail this, which is why it’s more cost effective to outsource your content writing.

Employing the services of a trusted content writer ensures the latest trends and requirements are both understood and practised. Because it’s our job to know all that ‘stuff’. Better still, if you choose the right one, they’ll become a valued member of your team, and you’ll benefit from their experience of working with other entrepreneurs.

Leaving you free to do what you do better – growing your business. And more time to be with friends and family, because that’s what you deserve. And probably why you started all this in the first place.

If you can see already that we’re a great fit,

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I’ll happily answer any questions you have, and we get started on your project! 

“She has a wealth of knowledge in addition to her excellent writing skills" - Craig Wilson, Shopping City

Market Message Media

Know who you want to sell to; decide what words will resonate with them; put those words where they will see them. Marketing trends come and go. But that simple message; market, message, media: has remained constant throughout.

But you need to know and use the right words; because they will make a difference to the success of your business.

The difference between an engaged database ready to buy from you; and no database.

The difference between a team who understand and will share your message; and those who don’t

Ultimately…

The difference between sales; and no sales

Simple right? However…not everyone has a love of the English language or a grasp of grammar. Some find it hard to translate their passion into words that will sell. Some don’t have the time.

Because you’re reading this, I’m guessing one or all of the above could apply to you!

Want to know the good news? You don’t have to know how to write your brand message. Hire a content writer who specialises in SMEs, and you’ll reach and engage more of the right customers. 

A content writer will understand how to connect with your target audience (market); create the message that will resonate with that audience (message); adjust the message for each of your chosen medium (media).

Want to understand more about using the market, message, media equation for your brand? 

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I’ll share more on how the power of words will find and engage more customers for your business.

“just made me a better version of myself! Worth every penny" - Christine Nicholson, The Proffit Fixer

Why choose Writers Ink?

Do you need to improve communications with your audience? And do you want those improvements to help you to grow your business? If you’re an entrepreneur or the owner of an SME, you need a content writer with experience working alongside people just like you.

A writer who can give you access to a wealth of knowledge, guidance and support. And who will share your vision; focus; and be flexible – because some days don’t go to plan!

Inspiration

Your writer should be inspired by you and willing to do that little bit extra, not only when asked, but when they recognise it’s needed. There should be trust and respect.

I’ve been writing for over 15 years. And for the last 18 months, I’ve specialised in supporting successful entrepreneurs and business owners. Because I understand that unique and wonderful world. And I’ve built an enviable network of support that can be tapped into, allowing me to support you as more than ‘just a writer’ Because I’m a business owner, just like you. And my business is to support you with words.

All my clients are a priority; because they embrace me as part of their team. Therefore I feel part of their team, their focus and their success. I care if you win the award I’ve written. I care if more customers purchase after reading your latest blog. And I’m proud when I’m interviewing your customers to write case studies, and hear what an amazing service you’re providing. It inspires me and wants me to work even harder for you because you deserve my efforts and loyalty.

I write five days a week, sometimes six or seven. And the majority of my work comes from repeat customers and referrals.

I believe I’m the right choice for you. But don’t take my word for it. Take a look at what my customers say. And if you want to experience the same service, one that will support your business growth…

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I look forward to seeing you in my inbox soon!

“ I have found no one who I trust more than Theresa to look after my customers.” - Martin Gladdish, The Business Ghost

Blogs

They’re like marmite. Business owners either love them or hate them!                                                 

But my experience is, they work.

  • Blogs give you a regular source of fresh content for your website. Which Google will recognise and reward.
  • Blogs can, and should, be Search Engine Optimised. Which helps get you noticed by more of the right customers. 
  • They can be used on ALL your Social Media platforms. One blog has multiple uses!
  • If written well, a blog can embed you as an industry leader. Note the emphasis on ‘written well’. Badly written copy with multiple errors will achieve the opposite. 

Decide what you want your blog to achieve and it will

Blogs will keep a regular flow of communication with your existing customers and engage new ones.

They will demonstrate your brand personality and your industry expertise. For example, a series of ‘How to’ guides to keep readers engaged. Or humorous anecdotes to keep them coming back for more. Humour can work well for industries often perceived as stuffy or boring. I’m not going to say more!

How regular and how long should a blog post be for SMEs?

The answer is determined by your target audience and the business you’re in – there’s no ‘hard and fast’ rule. Google may say 1,000 words minimum right now. But your particular audience may not have the time to read that many words. When we work together, we can look in detail at what your particular audience is likely to expect and respond to; and write your posts accordingly.

They sound like far too much bother!

Trust me; the rewards are worth it. Regular blogs on your website have the potential to turn your readers into raving fans. Which is what we all want right?

But it’s unlikely that you have time to think of a blog topic, let alone write it. So don’t. Let me take care of it for you.

Take a look at examples of blogs I’ve written for other busy entrepreneurs and SMEs, then let me know when I can start making a positive impact on how you communicate with your existing – and potential – audience.

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Let’s get you communicating with your customers – current and new!

"She is superb to work with" - Natasha Spencer, Lion Spirit Media

Case Studies

Testimonials are great.

BUT Case Studies are tangible, powerful and demonstrate actual results.

Did you know up to 75% of potential customers will view Case Studies before deciding to work with you or buy your products?

A Case Study should hit the right points to resonate with them. The Challenge / The Solution / The Results – and the all-important element of allowing your personality, ability, and commitment to every customer or client to shine through.

You’re not just ‘any business’ – you’re the best in your field, and you get results. Your previous clients know that; potential clients are yet to be convinced.

Case Studies will influence your customers/clients to purchase.

Case Studies work because they show proven results. They also show that your clients are so impressed they’re willing to take time to participate in a Case Study. That’s a powerful statement right there!

A well-written Case Study will bring new business. BUT how you research, format and write it is what will set you apart. You must hit the ‘sweet spot’ with the reader and convince them you’re what they’re looking for exactly.

Don’t let lack of time allow you to miss out on a powerful selling tool.

You don’t have to do anything other than giving me a list of clients you believe would be willing to participate in a Case Study (and their contact details). I’ll do the rest – contact them to arrange a convenient time for a short interview; conduct the interview; then compile a results-based narrative on how your product or service has improved their business. Throughout the process, I will be representing you and your business; and will do so with the utmost respect and professionalism.

Case Studies will prove to be a powerful selling and marketing tool.

I can promise you it will be one of the better decisions and investments you can make. And, like blogs, the copy written will work hard for you. You must use Case Studies on your website – but you can also share them on Social Media platforms, and LinkedIn. Or even as an appendage to a tender or pitch.

Take a look at some examples of Case Studies and what my clients say.

Each Case Study written is adapted to suit your requirements and goals. We can discuss which format will get the best results for you when you…

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You’re one email away from starting the process of getting more customers and clients!

"no hesitation in recommending Theresa for case study work" - Victoria Williams, terpree

Content Writing

When you have a million and one tasks on your ‘to do’ list (I hope you haven’t!) you shouldn’t also have to search for the inspiration to write dynamic calls to action and eloquent words that will have your products practically wrapping themselves and leaping into your customers’ arms.

It can be hard. Unless you do it every day and love it more than chocolate. Which I almost do.

But whatever your feelings on writing, you can’t ignore the fact that it’s one of the most important things you must do in your business. Right up there with a good accountant taking care of your numbers or an HR expert on hand.

Because words have the power to sell your products, define your brand, demonstrate your credibility and expertise. The list goes on.

 

Using a writing formula that works to promote your business

You have a website because you have a product or service to sell. One that you know will benefit your customer – but they may not know that yet. You need to tell them.

When writing for clients, I take inspiration from Donald Miller’s StoryBrand framework. It’s nothing short of genius when it comes to crafting the perfect sales copy to a formula that works.

Using this as my guide, I can help you to succeed by writing content that sells, if you don’t have time yourself.

We will tell the story of your product; position your customer as the hero, and you as the guide who can lead them to what they need. You will be following a pattern they can’t resist. Every movie they’ve ever watched, every book they’ve read follows the same pattern. It’s familiar to them without them even realising.

And the big, blockbuster ending to the story is that your hero (customer) gets the product they always wanted; the one that will change their life. Okay, that’s possibly a little dramatic but you never know!

Here’s how it works

In my story, you are the hero, and throughout this website, I’m guiding you towards the realisation that you need my writing skills to get more customers heading your way and buying your products. If you don’t use me, you may struggle to promote your brand in the way it deserves and your competition, who did (for the purpose of this story) hire me and pay me lots of money are about to retire to the Algarve to play golf: ten years earlier than planned. Because people saw their message and were compelled to buy. Leaving your product firmly on your shelves – metaphoric or actual.

                                                                                         – the end-

Guide your hero to your product

Words are powerful. They’re engaging and will make a difference to the success of your business. Place your customer first, address his issues and his needs, guide him through to a successful conclusion, and make him aware of both endings – what could happen if he doesn’t buy (sad ending) and what will happen if he does (happy ending).

Use this technique to create an Oscar-worthy story that befits your brand – but avoid the Raspberry, at all costs.

If it’s an Oscar you’re looking for, but have neither time nor inclination, I’m waiting for my curtain call…

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If you’re interested to know more on the Donald Millar BrandStory technique take a look here

“genuinely one of the nicest people I had the pleasure of working with” - Frahana Rashid, Entrepreneurs Circle

Content Rewrites

As a business owner or entrepreneur, you are passionate about your company, your product and your team. And many of you do love to write.

But for some, the words don’t always fill the page in the right order! 

If you recognise yourself here, don’t worry, you’re not alone. And to be honest, I’m thrilled that you’re on this page! A lot of my work takes the form of rewriting – it’s one of my most popular services, and I love doing it.

Many of you work in professions requiring specialist knowledge that has taken years to develop. I can’t begin to know what you know. But what I can do, is recognise the passion and expertise in what you write – albeit with some of the words in the wrong order, and spelling and grammar firmly taking a backseat! –  and reformat the words, so they are understood more readily by your customers. And, as importantly, look professional.

I leave your passion and knowledge in, and take your mitsakes out

After an initial conversation and some research so I can understand you and your business a little more, all you need to do is provide a transcribe of your thoughts, or ‘brain-dump’ into a word document – either long-form or bullet points, and leave the rest to me.

Incidentally, this service is perfect for those of you that can write but don’t have time to finesse a document like the clients below. Send the rough draft to me and I’ll polish it to the highest standards, ready to wow your customers.

If you know what you mean, but want your customers to understand too…

Email T

 

Theresa is that rare gem who quickly becomes an indispensable part of your team. She’s an amazing writer who quickly gets what you are trying to say and puts your words together so that they actually make sense and convey the exact message that you intended. She is passionate about her work and for doing the best possible job for each and every client she works with, that’s why I’ve recommended her to several business owners I work with.  Theresa ALWAYS does an excellent job and is genuinely one of the nicest people I had the pleasure of working with – ever.  If you get the chance to work with her, you should. 

Frahana Rashid, Senior Business  Growth Manager, Entrepreneurs Circle

 

Theresa had a lot to live up to from the way the person who referred her spoke – she did not disappoint!  Clear, responsive, patient and speedy (without compromising on quality), I have had no hesitation in sharing her with as many people as I can, as long as I am still top of the list when I need her!  What I really liked was the way she did not try and change my tone and presentation from being me – just made me a better version of myself!  Worth every penny.  

Christine Nicholson, The Profit Fixer, Author, Speaker, Consultant / Mentor

“cares about her clients and is just a wonderful person to do business with” - John Peddie, J Productions Media Ltd

Testimonials

Click on the name of the client to read more.

Meeting Theresa was one of the best things that happened for my business last year. As a writer who has decided to focus on a niche, it is essential to know other writers who I...

Theresa worked with me to develop my message and content on my new website. Three things I would say about working with Theresa 1. She is a good listener and works hard to understand what it...

Karl Beckett

Karl Beckett

Leadership CoachBe Inspired

I have used Writers.Ink for a number of pieces of work, most recently case studies. Theresa worked in a sympathetic way with my clients, recognising how busy they were and produced brilliant pieces of work....

T is great to work with. Her work-rate is second to none and always willing to help where she can with no hold-ups to an already fast-paced monthly magazine turn around schedule. Comes highly recommended....

Andrew Watts

Andrew Watts

Senior Graphic DesignerEntrepreneurs Circle

Theresa always goes the extra mile to produce copy that works for my business. She takes time to research and understand my business, my clients and audience and writes in my voice! Theresa is enthusiastic, cares...

John Peddie

John Peddie

Founder - Director, Camera operator, Video production EditingJ Productions Media Limited

Theresa has worked with us over a number of projects, including completing case studies. We give her the details for our customers and she goes ahead and makes contact to book in calls with them...

We have worked with Theresa on various projects where we needed a copywriting and proof-reading resource for our clients. d2r Cross-Media design & print various marketing materials. And having a great copywriter such as Theresa...

Aarif Merali

Aarif Merali

Founder - Directord2r Cross-Media

Theresa joined Lion Spirit Media at a time of rapid growth and has been wonderful in understanding the brand, our editorial requirements and refining content to match this vision. She is superb to work with,...

Theresa had a lot to live up to from the way the person who referred her spoke – she did not disappoint!  Clear, responsive, patient and speedy (without compromising on quality), I have had no...

Christine Nicholson

Christine Nicholson

Author, Speaker, Consultant / MentorThe Proffit Fixer

Theresa has been working with us for for a while now and hopefully for a lot longer!  We chose her because of her knowledge of shopping centres and haven't been disappointed. She has a wealth of knowledge in...

Craig Wilson

Craig Wilson

Commercialisation and Marketing ManagerShopping City Runcorn

Theresa is that rare gem who quickly becomes an indispensable part of your team. She's an amazing copywriter who quickly gets what you are trying to say and puts your words together so that they...

Frahana Rashid

Frahana Rashid

Senior Business Growth ManagerEntrepreneurs Circle